As part of my Digital Marketing course, I built this website to apply the concepts and tools I am learning in class to real-world contexts. Throughout the semester, I will connect this site with key digital tools, such as Google Analytics 4 (GA4), Google Search Console (GSC), and email automation, and use them to understand how online content performs and how users interact with a website.
In this course, I am learning the foundational skills of digital marketing: search engine optimization (SEO), content marketing, social media strategy, and analytics. I am also practicing how to use AI tools for content creation, keyword research, image generation, and data-driven decision-making. The goal is not only to understand digital marketing in theory but to apply it in a practical and measurable way.
To make the learning meaningful, I selected two companies that I am personally interested in. Throughout the semester, I will create content and analyses related to these companies. This project allows me to demonstrate my skills, contribute insights that may be useful for the companies.
Schedule:
This website will publish blog posts according to the schedule below. The placeholder names ‘Company A’ and ‘Company B’ will be updated with the actual company names by Sept. 14
9/14: Customer Persona for Starbucks
Customer Persona of Starbucks – Digital Marketing Spark Lab
9/14: Customer Persona for Lululemon
Customer Persona of Lululemon – Digital Marketing Spark Lab
10/12: Content creation with AI for Starbucks: Customer persona, Search Engine Optimization (SEO), Content creation, Image creation
11/2: Content creation with AI for Lululemon: Customer persona, Search Engine Optimization (SEO), Content creation, Image creation
11/16: Review analysis for Starbucks
11/23: Review analysis for Lululemon
11/23: Web analysis
12/7 Final report