Demographic Information
Age: Typically marketed towards teenagers.
Gender: Their customer base and marketing is mostly towards females based on the clothing type, although many males shop here as well.
Location: Located all around the world.
Occupation: Targeted to individuals in occupations that feature athletics.
Psychographic Information
Interests and hobbies: The people who enjoy being active. Lululemon clothing is tailored to athletics.
Lifestyle: The average Lululemon customer would typically be a teenage girl out shopping for new athletic clothing.
Behavioral Information
Buying Behavior: The buying behavior of someone who comes to Lululemon is someone who buys new clothing from them every couple of months.
Online Behavior: Customers can check out Google Reviews, their online store, the hours, and social media pages. They have all sorts of social media pages.
Goals and Objectives
Short term goals: The short-term goal of a Lululemon customer is to get a new piece of high quality clothing.
Long term goals: The long-term goal of a Lululemon customer is to be able to have the articles of clothing for many years while still being able to do all of their athletics in them over those years.
Quotes from Google Reviews
“I would describe my overall experience with Lululemon as outstanding. The products are of superior quality, comfortable, and long-lasting, and I was pleased with the customer service as well. In summary, my experience was amazing.”
“The products are excellent. The seems on clothes and handbags are simply perfect! And the way they handle shipping or returns is very responsible. I will recommend lululemon to anyone.”
Customer Persona
Name: Lily
Age: 18 years
Goals: Lily’s goals are to finish high school and her sport seasons. She is going to be going to college next year.
Challenges: Some challenges Lily faces are having enough time to participate in the sports she does while also trying to get school work done and still having enough time to hang out with her friends and family.
Personality: Lily is an outgoing teenager. She has a lot of friends and is a quite popular individual in her school. She plays a lot of different sports and really enjoys to be active.
Sources