Demographic Information
Age: Starbucks typically markets to teenagers or middle aged adults.
Gender: Their customer base and marketing is mostly towards females based on the drinks, food, and even the decor throughout the shop.
Location: Located everywhere around the world.
Occupation: Targeted to individuals in school (either high school or college) as well as individuals working through a computer.
Psychographic Information
Interests and hobbies: The people who need to get work or homework done while having a nice drink and snack.
Lifestyle: The average Starbucks customer would be a high school or college student who is out studying by themself or with friends and wants to get their work done in a nice peaceful setting.
Behavioral Information
Buying Behavior: The buying behavior of someone who comes to Starbucks is either a very frequent customer who has found a drink or snack that they love and get it very frequently or a customer that comes every once in a while to come study and get work done.
Online Behavior: Customers can check out Google Reviews, the menu online, the hours, and social media pages. They have many different social media pages that they post on very frequently.
Goals and Objectives
Short term goals: The short-term goal of a Starbucks customer is to have a delicious drink and snack in a nice comforting atmosphere and possibly get some work done while being there.
Long term goals: The long-term goal of a Starbucks customer is to have a reliable coffee shop that you trust for their drinks and food to be very good, as well as a comforting spot to get work done.
Quotes from Google Reviews
“Feels like Starbucks used to be. Friendly service, good drinks and a great place to hang out!”
“They were very nice and good at helping when I didn’t know how to say what I wanted. They were patient and kind!”
Customer Persona
Name: Bethany
Age: 20 years
Goals: Bethany’s goals are to graduate college within the next 2 years. She is a junior in college right now and hopes to finish college soon.
Challenges: Some challenges Bethany faces are getting all of her work done and focusing on that. She gets distracted by her cell phone and social media a lot and struggles to not procrastinate her work.
Personality: Bethany is a quite shy individual. She has a couple of very close friends. Her and her friends love to go to a coffee shop and get their homework for school done.
Sources